E-commerce marketplace Meesho has unveiled its ‘Trust Assurance Report,’ showcasing its commitment to creating a secure and trustworthy platform for customers. With a vision to empower 100 million small businesses in the online space, Meesho has become a pioneer in democratizing internet commerce and supporting MSMEs during their transition from offline to online. Known for its technological innovations, seller-friendly policies, and robust security measures, Meesho has become the go-to destination for India’s price-conscious consumers.
At the core of Meesho’s strategy lies ‘Project Suraksha,’ an umbrella initiative designed to combat counterfeit and restricted products effectively. The project involves stringent verification processes, brand partnerships, and the use of analytical models for fraud detection. Meesho has curated a ‘Suraksha List’ consisting of approximately 1,800 high-risk brands vulnerable to infringement and counterfeiting. The project has yielded impressive results, with nearly 42 lakh counterfeit and infringing product listings, and 10 lakh restricted products deactivated within the past six months. Non-compliant listings have witnessed an 80% reduction in platform views since February, accounting for a mere 0.1% of platform views. Meesho’s rigorous verification processes ensure that only legitimate sellers operate on their platform. In 2023 alone, Meesho’s systems identified and blocked over 12,000 bad actor accounts attempting to access the platform.
Recognizing the rising concern of counterfeit products in the digital era, Meesho has proactively addressed this issue with advanced technologies like artificial intelligence and data science models. These technologies enable the platform to promptly detect and flag suspicious listings and bad actor seller accounts. Additionally, Meesho’s strategic brand partnerships ensure the protection of intellectual property rights and provide customers with a trustworthy shopping experience.
Sanjeev Barnwal, Founder & CTO at Meesho, emphasized, “As a technology-driven platform, Meesho is dedicated to providing its customers with a safe and trustworthy online shopping experience. We leverage advanced techniques in computer vision and natural language understanding to continuously fortify our quality checks and effectively identify counterfeit products & bad actor sellers. We also have a dedicated quality and compliance team that proactively cross verifies automated signals and in turn enables us to combat fraudulent practices which builds trust with our users.”
Utkrishta Kumar, CXO, Business at Meesho, added, “Our customers’ safety and satisfaction are at the heart of everything we do at Meesho. By continuously investing in technology, enhancing quality checks, and forming strategic brand partnerships, we have significantly improved our ability to detect counterfeit products and protect our users from potential harm. Our strong focus on customer and seller education fosters a transparent relationship, instilling trust in our platform and making Meesho the preferred destination for authentic and reliable products in India’s competitive e-commerce landscape.”
Meesho provides extensive seller education programs, ensuring sellers understand the regulatory frameworks governing online product sales. Simultaneously, the platform educates consumers about fraudulent activities and provides a simple reporting mechanism to swiftly address any issues. Empowering users with knowledge is Meesho’s way of creating a secure and informed shopping environment.
In the world of modern e-commerce, trust is paramount. Meesho’s unwavering dedication to combat counterfeit products and bad actors establishes a transparent and trustworthy connection with consumers. Through strong collaborations with stakeholders, Meesho continues its steadfast pursuit of providing a secure and reliable online environment for genuine products.
