Nothing, the London-based hardware startup founded by Carl Pei, has exciting news for tech enthusiasts – the launch of a new sub-brand called CMF (Creation, Materials, and Finish). With a mission to democratize better design and cater to a wider audience, Nothing aims to venture into the budget-friendly segment.
During the Nothing Q2 Community Update, Carl Pei officially introduced CMF, highlighting its commitment to making superior design accessible to a broader group of consumers. As a company best known for its phones and earbuds, this expansion marks a strategic move to diversify its product offerings.
The CMF sub-brand promises a new range of budget-friendly products without compromising on design and quality. Carl Pei emphasized that the goal is to reach a larger segment of consumers who seek well-designed tech products without breaking the bank.
While specific details about the upcoming products remain under wraps, Carl Pei revealed that two exciting offerings will be unveiled later this year: new earbuds and a smartwatch. The company’s successful launch of the Nothing Ear 1 earbuds, which received rave reviews for their transparent design, sound quality, and battery life, hints at the innovative features to be expected from CMF’s new earbuds and smartwatch.
Since its debut in July 2021, Nothing has quickly garnered attention as a fresh player in the tech industry. The company’s transparent design language, showcased in its earbuds’ sequel and the recently launched Nothing Phone 2, has captured the imagination of tech enthusiasts worldwide.
With this strategic move, Nothing aims to solidify its position in the market, offering consumers a wide array of affordable, well-designed products under the CMF sub-brand. As anticipation builds for the upcoming launch, tech enthusiasts can look forward to a new era of accessible and innovative tech gadgets from Nothing.
