Dell Technologies has introduced its Partner First Strategy for Storage, a groundbreaking initiative that categorizes over 99 percent of Dell’s current and potential customers as partner-led for storage sales.
This innovative approach merges the expertise and market reach of Dell’s partners with the prowess of Dell’s exceptional team and its extensive storage portfolio, encompassing data protection. This combined effort is geared towards delivering significant transformative outcomes for clients.
Commencing on August 8, 2023, Dell is implementing the following changes:
- Amplifying incentives for Dell sellers when collaborating with partners on storage transactions.
- Quadrupling the count of storage Partner of Record-eligible resale accounts, enhancing predictability for collaborative engagements.
Michael Dell, Chairman and CEO of Dell Technologies, emphasized the company’s deep-rooted commitment to partnerships and its legacy of working closely with partners to drive customer transformation. He stated, “The Partner First Strategy for Storage extends our partner commitment and unites the strengths of our partners with the advantages of our world-class team and solutions.”
Bill Scannell, President of Global Sales and Customer Operations at Dell Technologies, underscored the significance of an omnichannel business model and a robust partner ecosystem in Dell’s growth strategy. He elaborated that this strategy would encourage Dell sellers to collaborate more effectively with partners to secure new business and deliver optimal outcomes for customers.
Rola Dagher, Global Channel Chief of Dell Technologies, reiterated Dell’s leadership position in Enterprise Storage and emphasized the value of working closely with the global partner ecosystem. She stated that with such a strategy, where 99 percent of customers are considered partner-first for storage, Dell is fully committed to embracing the channel to drive successful outcomes.
Anil Sethi, Vice President & General Manager, Channels India at Dell Technologies, emphasized that the Partner First Strategy for Storage is a strategic shift in their approach, intended to foster storage growth both in India and globally. This strategy capitalizes on the power of collaboration with partners to enhance deal closures and achieve superior results for customers.
