The global PC market showed significant growth momentum in Q2 2024, with combined shipments of desktops and notebooks increasing by 3.4% year-on-year, totaling 62.8 million units. Notebook shipments, including mobile workstations, reached 50 million units, marking a 4% growth. Desktops, which constitute 20% of the total PC market, experienced a modest 1% growth, amounting to 12.8 million units. This sets the stage for accelerated growth as the market anticipates increased demand driven by the transition to Windows 11 and adoption of AI-powered PCs over the next four quarters.
Principal Analyst at Canalys, Ishan Dutt, commented, “The PC industry continues to gain momentum with its third consecutive quarter of growth. This recovery coincides with exciting developments from vendors and chipset manufacturers as AI PC initiatives move from concept to reality.” The quarter concluded with the introduction of the initial Copilot+ PCs powered by Snapdragon processors and Apple’s announcement of its Apple Intelligence suite, enhancing Mac, iPad, and iPhone capabilities. Looking ahead, the market is poised to benefit significantly from the Windows 11 refresh cycle, as indicated by Canalys’ survey of channel partners, foreseeing peak demand impact between late 2024 and early 2025, driving further shipment growth in upcoming quarters.
Lenovo maintained its leading position in the global PC market, shipping 14.7 million units in Q2 2024, reflecting a 4% annual growth. HP followed closely with 13.7 million units shipped, securing the second position. Dell ranked third but reported a 2% year-on-year decline, shipping 10.1 million units, primarily due to reduced shipments in the US market. Apple secured the fourth spot, shipping 5.5 million units with a 6% increase compared to the previous year. Asus rounded out the top five, surpassing Acer with 4.5 million units shipped, marking a robust 17% annual growth, driven by strong performance in gaming PCs.
The global PC market continues to evolve amidst a dynamic technological landscape, with expectations high for sustained growth fueled by ongoing innovations and market dynamics.
