CHANNEL NEWS

Persistent Systems (BSE: 533179 and NSE: PERSISTENT), a global leader in Digital Engineering and Enterprise Modernization, announced today that it has received the 2025 Google Cloud Infrastructure Modernization Partner of the Year Award for Asia Pacific. This prestigious recognition highlights Persistent’s achievements in helping enterprises seamlessly transition to Google Cloud, enabling cost optimization, scalability, and advanced AI-driven analytics to accelerate …

Industry Veteran to Spearhead Channel Leadership, Focused on Empowering Partners and Driving Business Growth   Sophos, a global leader of innovative security solutions for defeating cyberattacks, today announced it has named Chris Bell as senior vice president of global channel, alliances and corporate development, where he will lead the evolution of Sophos’ global channel strategy. This key appointment reinforces Sophos’ channel-first …

The year 2025 marks a pivotal point for the global channel partner ecosystem. With the pace of digital transformation accelerating and customer expectations evolving rapidly, partners find themselves navigating an increasingly complex environment. No longer is it sufficient to simply resell products. Today’s customers demand comprehensive, integrated solutions that address their unique challenges while delivering clear business outcomes. At the …

Integration of UltraDNS improves resilience through automation, enabling enterprises to seamlessly manage certificates and DNS from a unified platform built for the Quantum Age DigiCert, a leading global provider of digital trust, today announced the integration of UltraDNS into its flagship DigiCert ONE™ platform. The combination automates essential management processes between Public Key Infrastructure (PKI) and Domain Name Systems (DNS) …

In a bold move that has reignited trade tensions worldwide, U.S. President Donald Trump has officially implemented a sweeping 26% tariff on all imports into the United States. Framed under his administration’s revived “America First” economic policy, the decision is aimed at reducing the United States’ dependency on foreign goods and bringing back domestic manufacturing jobs. While this protectionist stance …

— Leading cloud services providers expand their adoption of EPYC CPUs to meet growing public cloud demand — SANTA CLARA, Calif., —  AMD (NASDAQ: AMD) announced 5th Gen AMD EPYC™ processors power the Oracle Cloud Infrastructure (OCI) Compute E6 Standard shapes. 5th Gen AMD EPYC processors, the world’s best server CPUs for enterprise, AI and cloud[i], enable OCI E6 shapes to …

Tech Mahindra (NSE: TECHM), a leading global provider of technology consulting and digital solutions to enterprises across industries, and CrateDB, a data management company, announced a strategic partnership at Hannover Messe 2025, the world’s premier trade fair for industrial technology. The partnership will revolutionize the automotive, manufacturing, and smart factory sectors by delivering advanced agentic AI solutions that leverage real-time data analytics, …

Today, AMD announced the completion of its acquisition of ZT Systems, the leading builder of AI and cloud computing infrastructure for the world’s top hyperscalers.  ZT Systems’ rack-scale and cloud-optimized design expertise strengthens AMD’s AI systems portfolio for enterprise and hyperscale AI customers. This acquisition enables AMD to: Expand Market Reach: AMD is strengthening its position in the $500 billion data center AI …

In today’s hypercompetitive, partner-led landscape, one thing is becoming increasingly clear: channel success is lopsided. Despite the explosive growth in tech demand, nearly 75% of channel-sourced revenue is generated by just 20% of partners. Even fewer — roughly 1 in 10 — consistently achieve the revenue targets needed to unlock meaningful incentive programs. The implications are profound. Vendors continue to …

While channel partners across India and APAC have successfully adapted to the fast-evolving technology landscape — mastering cloud, cybersecurity, AI, and digital transformation — one critical challenge continues to hold them back: marketing. Despite deep technical know-how and robust solution stacks, most partners struggle when it comes to building a predictable sales pipeline. In a market where customer acquisition is …